Founded in Hanoi, Eegen was born from a desire to redefine modern femininity, where confidence meets quiet sophistication. From its earliest designs, the brand has stayed true to its philosophy: creating pieces that empower women to express their individuality with subtle strength and timeless grace.

Eegen’s vision is to become a contemporary fashion house that represents the essence of Vietnamese elegance on a global stage. We believe that every woman deserves to feel both powerful and effortless in what she wears, and our mission is to craft garments that embody that harmony, where design and comfort coexist beautifully.

Every Eegen piece is thoughtfully made, with a commitment to quality and detail that transcends fleeting trends. Through this approach, we aspire not only to dress women, but to accompany them on their journey, celebrating their uniqueness, their stories, and their quiet yet undeniable presence in the world.

About the Founder – Vũ Thị Thanh Dung
Founder and Creative Director of Eegen Studio, Vũ Thị Thanh Dung is the visionary mind behind the brand’s elegant and contemporary identity. With a deep appreciation for timeless beauty and refined, she brings together modern silhouettes and delicate detailing to celebrate the confidence and grace of women. Her creative direction reflects a balance between sophistication and wearability, making Eegen not just a fashion label, but an expression of individuality and understated luxury.

With refined silhouettes, luxurious fabrics, and a sense of timeless elegance, we create garments that speak softly yet leave a lasting impression. Each piece is an expression of ownership — not just of style, but of self.

We believe true elegance lives in restraint, and real power is found in presence — calm, assured, and unforgettable. This is fashion for women who move with intention and lead with grace.